Seller Plan

Why Sell With The Graff Group?

selling your greater phoenix area home, marketing planAs our valued client, we are committed to walking with you towards YOUR goals! We intend on being your lifelong real estate team of choice, and are committed to delivering YOU the best! Selling a home in Arizona means a comprehensive plan must be in place. Our seasoned team, along with our proven system, will ensure you success with the entire home selling process.

When you list with us, we will deliver:

An Accurate Home Valuation

A custom evaluation for your home including localized market statistics and comparisons to other homes that have recently sold, other homes that are currently under contract, and ones that are on the market currently will be provided and reviewed with you. This ensures you receive the most accurate information available in order to price your house competitively. In addition, we will prepare an estimated net sheet so you can make the best decisions and preparations for you and your family moving forward.


Expert Staging & Recommendations

We advise you on how to best prepare and stage your home for potential buyers to gain an edge in the marketplace. From repairs, furnishing placement & adds, as well as showing strategies, your house will show its best and will appeal to home buyers. We prepare you and your home to go to market.

A Specialized 33-Point ‘Remarkable’ Marketing Plan

We engage our proven comprehensive marketing campaign to give your home the ideal amount of exposure both online and offline! We use the best and most innovative technology including HD Property Video, drone technology, social media, our team web site & blog, online and offline marketing strategies, mobile marketing and print to SHOWCASE YOUR PROPERTY to prospective home buyers and agents. We taylor our plan around the specific needs of you and your home! We coordinate all these marketing activities and ensure you are informed and a part of it all!

A No Pressure Offer Presentation

We negotiate on your behalf to receive the most amount of money for your home. All offers will be delivered through us and presented to you by us without the pressure from the buyer’s agent.

The Graff Group Flexible Commission Plan

Our Flexible Commission Plan puts more money in your pocket! Since 2001, this plan has enabled sellers to pay us nothing up front, have an easy-out agreement, and provides the ability to sell your home yourself and owe us nothing.

Coordination of Scheduling & Appointments

We arrange for showings of your home that work in conjunction with your schedule. In addition, we coordinate all open houses, inspections, appraisals and other visits. We communicate with YOU on showing and feedback from agents and buyers, as well as any offers that are received. Our lines of communication are open to you whether you prefer calls, emails, texts or face to face!

The Graff Group Client Care

We work with you through the complex paperwork and issues that can impact the sale of your home, before, during and after the sale.

We Represent You!

We represent you and your interests in a manner that is professional and thorough. We negotiate and advocate for YOU, anticipate challenges, and utilize unique solutions to optimize your needs. We organize and keep track of all legal documents and keep you on track with the timelines of the contract, while always representing YOUR best interests.